While exploring the A Kids Book About website, I’ve jotted down just a few notes about areas to which I could contribute, based on my background and interests.
Potential focuses might include content strategy and creation, customer education, editing and proofreading, brand storytelling, and author and community outreach.
A Kids Book About: Ideas
Blog Content Strategy
What’s the mission of A Kids Book About? Who are its authors, its community, its founder? How can stories build awareness of the brand?
Quick pitch: Develop and execute a content strategy for a blog or similar space for brand storytelling on the A Kids Book About website with the aim to promote its books and authors; to provide customer resources; to raise awareness of important topics and issues to current and prospective subscribers and readers; and to help share the larger narrative of the company.
- Build out a yearlong calendar of regular and seasonal content that complements and augments existing content, email marketing, and social media efforts
- Promote authors, the founder, and company through interviews, profiles, and longform features
- Conduct customer research in order to develop practical resources for parents across book topics, in the form of blog posts, family discussion guides, and/or micro-guides
- Brainstorm teacher and educator resources across book topics, in the form of blog posts, classroom discussion guides, and/or micro-guides
- Share and celebrate A Kids Book About in the news and press
Blog Post Ideas
A blog could be organized using different categories, such as customer education. Here are examples of just a few types of posts targeted to parents (and in some cases, kids), meant to enrich their reading experience of specific book titles and provide practical resources and guidance as they tackle these topics as a family.
Possible metrics to track via a post’s final call-to-action: book sales, subscriptions, or specific actions (special event signups, etc.)
- Interview: A Q&A with A Kids Book About Bullying author Elizabeth Tom on the process of writing her book, learning and socializing mostly online and during a pandemic, and dealing with loneliness and anger during what may be a tough time for some peers
- How-to: 10 mental and physical mindfulness exercises for kids to do outside, with a CTA to purchase page of A Kids Book About Mindfulness
- Seasonal Content: An interview with A Kids Book About Depression author Kileah McIlvain for World Mental Health Day on October 10, with a CTA to sign up for a special Reading event with the author
- Reading Resources: A curated list of bloggers and writers who write about disability and parenting (whether they are disabled or their child(ren) is/are disabled), with CTA to purchase page of Kids Book About Disabilities
Other Potential Areas of Focus
I have a broad and varied editorial skill set and could also contribute in other ways.
- Scout for potential authors for future titles, tapping into my existing network of writers and bloggers, some of whom are up-and-coming or undiscovered and BIPOC or LGBTQ+ creators
- Edit and proofread a wide variety of content, from emails/newsletters to social media posts to proofs to press releases
- Brainstorm additional support resources for Storytellers so they have all they need to host successful Readings
- Create an online community space for parents — preferably hosted on the website (vs. a Facebook group, for example) — to ask questions, moderate book-based discussions, host a founder/staff/author AMA, etc.
- Assist in all stages of editing on any type of task or project, from developmental to line to copy editing
- Look for press opportunities for the brand, CEO, and all authors or help field/prioritize PR requests
- Assist with social media content creation or reporting
- Share best practices and tools for remote work collaboration with colleagues and authors
Potential Topics for Future Books
- A Kids Book About Climate Change
- A Kids Book About Neurodiversity
- A Kids Book About Sustainability
- A Kids Book About Truth
- A Kids Book About Consent
- A Kids Book About Resilience
- A Kids Book About Adoption
- A Kids Book About Philosophy
More Book Series and Marketing Opportunities
- A mini series for toddlers and preschoolers and/or babies
- A Kids Book About Workbooks: a bit similar to the existing Kids Note Book, but these are companion journals to specific book titles that mix blank pages with bonus material, discussion questions, etc. on select pages (A Kids Workbook About Gratitude would be a great weekly journal to document things — big and small — that you’re grateful for)
- A Kids Book About Posters (showcasing inspirational quotes from the books or large-format visualizations of books)
- A Kids Book About Wall Calendar (a cohesive, visual collection of notable lines and messaging from all the books)