Hi! I’m Cheri.

I work at Automattic, a fully distributed tech company known for its contributions to the WordPress project and the open web. I’m currently a story wrangler at WordPress.com, our flagship product, and a senior editor at Longreads, our National Magazine Award-winning publication. I do lots of different things — editing, writing, brand and customer storytelling, content curation, social media, and community engagement, to name a few.

My background includes online travel writing (which is how I met my husband!), writing for daily and weekly newspapers on the San Francisco Peninsula, proofreading for a marketing department at a women’s college in Oakland, working for George Lucas’ now-defunct education magazine at Skywalker Ranch, and teaching in K-12 classrooms in the U.S. and Thailand. I also love taking photos, especially while looking for street art, wandering new cities, and exploring the outdoors.

I have a BA in screenwriting from Loyola Marymount University and an MFA in creative nonfiction from Goucher College. I haven’t had as much time as I’d like for personal writing in the past decade, but you can browse samples in my blog’s archives or read a few pieces below:

I’m a versatile writer and editor with 20 years of print and web experience. Here’s a glimpse into my professional work and personal writing from the past decade.

There’s a lot to explore here! If you’re pressed for time, consider these examples:

Commissioning and editing longform nonfiction.

As a senior editor at Longreads, I commission, edit, and produce original narrative nonfiction — personal and reported essays, illustrated features, investigative features — as well as reading lists, author interviews, and book excerpts. Some writers I’ve worked with have published books based on their Longreads stories or have secured representation, and an essay I edited in 2019 recently won a National Magazine Award. I gravitate toward pieces about unconventional lifestyles, marginalized communities, or fresh takes on a topic. A few examples of pieces I’ve edited and produced:

Showcasing authors, artists, and creators.

My role as a story wrangler at WordPress.com is all about inspiring people to create and express themselves, empowering customers to launch their Big Ideas, and sharing important stories and amplifying voices that need to be heard.

I publish interviews with interesting people in the WordPress community: bloggers, authors, artists, publishers, small business owners, and even my colleagues. I love highlighting blog-to-book journeys, LGBTQ+ and BIPOC creators, and writers with unique yet relatable stories. Some examples:

Brand and customer storytelling.

I’ve featured countless writers, artists, entrepreneurs, and creative professionals on WordPress.com’s editorial and social channels. I’m drawn to featuring people whose values — like inclusivity and sustainability — align with that of our brand. Here are a few success stories of people who have used their WordPress websites to scale their businesses and effect change in their communities.

Community inspiration and product education.

Over the years, I’ve written how-to content, email courses on writing and photography, and resources for different segments of our target audience. Engaging readers and helping people succeed are a core part of my job.

Content curation.

At Longreads, I help curate the best longform stories published on the web. At WordPress.com, I’m constantly on the lookout for notable blogs and websites, curating the best of WordPress and sourcing content to create tailored experiences at events, in campaigns, and other marketing projects. You can browse my recommendations over the years or see examples of curated lists compiling this content:

Social media management.

More recently, from November 2019 to the present, I’ve managed WordPress.com and Automattic’s social presence across seven channels, writing and designing content, managing our content calendar, planning and executing campaigns, and sharing monthly reports on organic audience growth and engagement. Explore WordPress.com on Instagram and Twitter or Automattic on LinkedIn for examples of posts.

Cheri is a rare find: a creative thinker with quiet competence. She’s an excellent editor and a hardworking, solid writer with a unique voice and perspective. During her time with Trazzler, our needs were constantly evolving and she was always able to roll with the changes and take on new tasks. She managed our social media presence on Twitter and Facebook, while also providing editorial support, writing and editing articles and blog entries. I would highly recommend her for any of these positions.

Megan Cytron, former Executive Editor at Trazzler.com (2011)

Cheri is truly one-of-a-kind! She currently edits, proofs, and provides quality control to a high volume of print and online publications that the College produces. She manages our editorial style guide, stays up on all the rules and their application to Mills, and is our go-to person for editing a variety of materials from catalogs to press releases to promotional brochures to web pages. Cheri is 100% reliable, a dedicated worker who just focuses on getting whatever job done without any drama, and is completely responsive to whatever we need. She moves in and out of every project with quiet efficiency while completing a mountain of work! I highly recommend her!

Judy Silva, Associate Vice President of Marketing at Mills College (2011)

Cheri Lucas has written book reviews for the Daily Journal for more than five years. Her writing style and level of expertise is superb. She is a self-starter with a high level of independence, creativity and skill and has been a true asset to our publication from day one. I am thrilled to receive her submissions and to include them in our newspaper.

Jon Mays, Editor-in-Chief at the San Mateo Daily Journal (2009)